Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Why Pricing Initiatives Fail

Avoiding the Mistakes and Missteps That Have Derailed Other B2B Pricing Initiatives

In B2B, it isn’t easy to take a pricing initiative from “idea on paper” all the way through to being “fully operational and generating meaningful results.” As if the project’s deliverables aren’t complicated enough, there are a variety of organizational hurdles that also have to be navigated. And frankly, some initiatives just don’t make it—they either struggle to produce worthwhile results or they fail outright. How do we avoid making the same mistakes? In this on-demand webinar, you'll learn about:

  • Our observations after studying a number of pricing initiatives that didn’t work out as planned.
  • Understanding and addressing the organizational dynamics that can derail your initiative.
  • Crucial considerations in the design of an initiative that can maximize your odds of success.
  • Setting proper expectations and positioning your initiative to ensure support and participation.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • Getting the Top Job in B2B Pricing

    How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.

    View This Interview