Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Can you tell, in advance, whether a promotional discount will work?
• Why are the early signs of customer defection so difficult to spot?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Aren't pricing outliers always a bad thing?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What are the growth paths that other pricing groups are taking?
• When conducting research interviews, how many should we try to conduct?
• How do you "normalize" your pricing to something else?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?