Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• Should we be able to command a price premium for every value-gap we identify?
• What’s the difference between “hard” and “soft” value-drivers?
• Can you tell, in advance, whether a promotional discount will work?
• What are some good ways to talk about price/volume tradeoffs?
• Can pricing analysts be taught the softer skills they need to be successful?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between defection detection and customer retention?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?