Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How do I know if my value messages are really "strategic"?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What’s the difference between “hard” and “soft” value-drivers?
• Why don't more B2B companies measure and utilize price elasticity?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why is accurate price segmentation so important?