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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • If we spot a potential customer defection early enough, can we turn it around?
  • What is the average % lift reported by those using price elasticity to set prices?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How do I know if my value messages are really "strategic"?
  • What's the difference between defection detection and customer retention?
  • Why is accurate price segmentation so important?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should we use current or potential LTV in our segmentation?
  • What role should lifetime value play in our pricing segmentation?

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