Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Does price elasticity really exist in B2B markets?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Can just measuring something cause it to improve?
• Should I share the results of our marketing research with the sales team?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why is accurate price segmentation so important?
• How do I know if my value messages are really "strategic"?
• Can you tell, in advance, whether a promotional discount will work?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if the root-causes are in an area that I don't have a lot of lot influence over?