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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our competitors are outperforming us on every value-driver that really matters?
  • What is a "Steady State" customer defection and how do I spot it?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we use current or potential LTV in our segmentation?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Can just measuring something cause it to improve?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Can pricing analysts be taught the softer skills they need to be successful?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

    View This Diagnostic

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • Essential Pricing Functions

    While there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.

    View This Webinar

  • Exploring Four Different Types of Buyers

    To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.

    View This Interview