Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between pricing analytics and optimization?
• Why would a B2B customer defect if they are saying they're satisfied?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Does price elasticity really exist in B2B markets?
• What does a real price segment look like? What defines it?
• What types of attributes should we think about for price segmentation?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What is the average % lift reported by those using price elasticity to set prices?
• How do you "normalize" your pricing to something else?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?