Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What are some good ways to talk about price/volume tradeoffs?
• What types of attributes should we think about for price segmentation?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What's the difference between pricing analytics and optimization?
• What is the average % lift reported by those using price elasticity to set prices?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?