Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Does price elasticity really exist in B2B markets?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Can just measuring something cause it to improve?
- Should I share the results of our marketing research with the sales team?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Why is accurate price segmentation so important?
- How do I know if my value messages are really "strategic"?
- Can you tell, in advance, whether a promotional discount will work?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
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How a "Top Salesperson" Gutted a Pricing Initiative
It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.
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Building Pricing's Credibility with Sales
Sales often views Pricing with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner?
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