Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing skills be applied to other profitable problems?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is a "Mix Shift" customer defection and how do I spot it?
• What's the difference between defection detection and customer retention?
• Why don't more B2B companies measure and utilize price elasticity?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can we see the customer spend that we aren't getting?
• Why is customer retention so much more important in B2B than in B2C?