Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What does a real price segment look like? What defines it?
• What types of attributes should we think about for price segmentation?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What’s the difference between “hard” and “soft” value-drivers?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should I give my salespeople a specific price, or is a range OK?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?