Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Can just measuring something cause it to improve?
• Should we use current or potential LTV in our segmentation?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• When conducting research interviews, how many should we try to conduct?
• Why don't more B2B companies measure and utilize price elasticity?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should I give my salespeople a specific price, or is a range OK?
• Aren't people usually the root-causes behind most pricing problems?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?