Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

Where Should the Pricing Function Be Located?

Exploring the Pros and Cons of Pricing Reporting to Sales, Marketing, Finance, or the CEO

When looking to establish a formal pricing function, one of the first questions that comes to mind is around where it should be located organizationally. Because the organizational location can determine a great deal about how a function performs over time, this decision shouldn't be taken lightly or made in haste. In this research briefing, you'll learn about:

  • The four typical locations for Pricing: Sales, Marketing, Finance, or reporting directly to the CEO.
  • The reported pros and cons associated with each location, as well as the overarching rationale.
  • The strategic benefits of certain organizational locations and the tactical downsides of others.
  • The model that can provide an "insurance policy" on the decision about where to locate Pricing.

This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Tackling Sales Comp to Drive Pricing Excellence

    In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.

    View This Interview

  • Getting Beyond Pricing to Make a Real Impact

    To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.

    View This Guide

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar