Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

Where Should the Pricing Function Be Located?

Exploring the Pros and Cons of Pricing Reporting to Sales, Marketing, Finance, or the CEO

When looking to establish a formal pricing function, one of the first questions that comes to mind is around where it should be located organizationally. Because the organizational location can determine a great deal about how a function performs over time, this decision shouldn't be taken lightly or made in haste. In this research briefing, you'll learn about:

  • The four typical locations for Pricing: Sales, Marketing, Finance, or reporting directly to the CEO.
  • The reported pros and cons associated with each location, as well as the overarching rationale.
  • The strategic benefits of certain organizational locations and the tactical downsides of others.
  • The model that can provide an "insurance policy" on the decision about where to locate Pricing.

This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding Guesswork in Value-Based Pricing

    Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.

    View This Guide

  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

    View This Webinar

  • Powerhouse Pricing Teams

    In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.

    View This Webinar

  • Building A Center Of Excellence Around Pricing

    For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.

    View This Guide