Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• What role should lifetime value play in our pricing segmentation?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• How can pricing skills be applied to other profitable problems?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How does internal marketing relate to change management?
• How do I know if my value messages are really "strategic"?