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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is a "Mix Shift" customer defection and how do I spot it?
- What role should lifetime value play in our pricing segmentation?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- How can pricing skills be applied to other profitable problems?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How does internal marketing relate to change management?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview -
Communicating Value Over Price
How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?
View This Webinar
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