Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• When conducting research interviews, how many should we try to conduct?
• Why are the early signs of customer defection so difficult to spot?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why don't more B2B companies measure and utilize price elasticity?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Are there other profitable growth drivers a pricing team could focus on?
• What are the growth paths that other pricing groups are taking?
• Can you measure price elasticity through channels?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?