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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • Why is accurate price segmentation so important?
  • What are some good ways to talk about price/volume tradeoffs?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we use current or potential LTV in our segmentation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can we get ahold of competitors' price lists?
  • What is the average % lift reported by those using price elasticity to set prices?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Leverage Big Data & Pricing Science

    In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.

    View This Interview

  • More Effective Cross-Functional Pricing

    Pricing in a B2B environment is cross-functional by nature. In this on-demand webinar, learn about improving overall pricing performance by working more effectively with other groups and departments.

    View This Webinar

  • Delivering Data to Decision Makers

    Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.

    View This Webinar

  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.

    View This Interview