Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Can you measure price elasticity through channels?
• Why are the early signs of customer defection so difficult to spot?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How does internal marketing relate to change management?
• Can pricing analysts be taught the softer skills they need to be successful?
• Why is accurate price segmentation so important?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Should we use current or potential LTV in our segmentation?