Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can we see the customer spend that we aren't getting?
• Should I give my salespeople a specific price, or is a range OK?
• What are the growth paths that other pricing groups are taking?
• What role should lifetime value play in our pricing segmentation?
• Does price elasticity really exist in B2B markets?
• Can you tell, in advance, whether a promotional discount will work?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why is customer retention so much more important in B2B than in B2C?