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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is a "Mix Shift" customer defection and how do I spot it?
- What is the average % lift reported by those using price elasticity to set prices?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Aren't pricing outliers always a bad thing?
- Can you tell, in advance, whether a promotional discount will work?
- Why are the early signs of customer defection so difficult to spot?
- How would we know which value packages or bundles make sense to create?
- Are there other profitable growth drivers a pricing team could focus on?
- Should we be able to command a price premium for every value-gap we identify?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
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Leveraging Your Multidimensional Value
What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
View This Tutorial
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