Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is a "Steady State" customer defection and how do I spot it?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- If we spot a potential customer defection early enough, can we turn it around?
- What does a real price segment look like? What defines it?
- How do I know if my value messages are really "strategic"?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How do you "normalize" your pricing to something else?
- How can we get ahold of competitors' price lists?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.
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How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
View This Webinar -
"Better" Practices for Pricing Improvement
That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
View This Webinar -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial
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Dealing with Pricing Complexity
How To Balance Pricing Sophistication and Ease of Execution
