Pricing Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should I share the results of our marketing research with the sales team?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Can you measure price elasticity through channels?
  • How can product packaging be leveraged to increase profitability?
  • Should I give my salespeople a specific price, or is a range OK?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What does a real price segment look like? What defines it?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Practical Price Sensitivity

    Best practice in elasticity-based price optimization can seem out-of-reach. So are there ways to tap into relative price sensitivities that are easier to implement, yet can still produce solid results?

    View This Webinar

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • How to Break Out of Your Pricing Silo

    In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.

    View This Interview

  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial