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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Can you tell, in advance, whether a promotional discount will work?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • How do I know if my value messages are really "strategic"?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What does a real price segment look like? What defines it?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

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More Subscriber-Only Resources From Our Library

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar

  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar

  • Anticipating Competitors' Pricing Moves

    Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?

    View This Webinar