Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is the average % lift reported by those using price elasticity to set prices?
- How do I know if my value messages are really "strategic"?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Should we use current or potential LTV in our segmentation?
- What is a "Steady State" customer defection and how do I spot it?
- Aren't pricing outliers always a bad thing?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What are some good ways to talk about price/volume tradeoffs?
- Why don't more B2B companies measure and utilize price elasticity?
- What role should lifetime value play in our pricing segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
View This Tool
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
