Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can pricing skills be applied to other profitable problems?
• What are the growth paths that other pricing groups are taking?
• What is a "Mix Shift" customer defection and how do I spot it?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How would we know which value packages or bundles make sense to create?