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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How would we know which value packages or bundles make sense to create?
  • How do you "normalize" your pricing to something else?
  • What are the growth paths that other pricing groups are taking?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • When conducting research interviews, how many should we try to conduct?
  • What are the different buyer types we might be negotiating with?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

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