Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• When conducting research interviews, how many should we try to conduct?
• How can product packaging be leveraged to increase profitability?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What are the different buyer types we might be negotiating with?
• Can you measure price elasticity through channels?
• Why would a B2B customer defect if they are saying they're satisfied?
• What role should lifetime value play in our pricing segmentation?
• What’s the difference between “hard” and “soft” value-drivers?