Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What role should lifetime value play in our pricing segmentation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the growth paths that other pricing groups are taking?
• Should we be able to command a price premium for every value-gap we identify?
• How can I tell if a customer is defecting early enough to do something about it?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What types of attributes should we think about for price segmentation?
• How can product packaging be leveraged to increase profitability?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?