Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- Why is customer retention so much more important in B2B than in B2C?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Why would a B2B customer defect if they are saying they're satisfied?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How does internal marketing relate to change management?
- Should I give my salespeople a specific price, or is a range OK?
- What is the average % lift reported by those using price elasticity to set prices?
- Why are salespeople so quick to offer discounts?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study -
Pricing Tech Utilization: Users Vs. Laggards
Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.
View This Research -
Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
View This Guide -
Essential Pricing Functions
While there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.
View This Webinar
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Making Sense of AI for B2B Pricing
Cutting Through the Hype to Deliver Tangible Pricing Performance Gains
