Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between defection detection and customer retention?
- How do I know if my value messages are really "strategic"?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What are some good ways to talk about price/volume tradeoffs?
- How do you "normalize" your pricing to something else?
- What is a "Mix Shift" customer defection and how do I spot it?
- What is the average % lift reported by those using price elasticity to set prices?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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A Modern Approach for Fixing a Costly Profit Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research -
Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study -
The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
View This Tool -
How to Price New Products
In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
