Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What are the different buyer types we might be negotiating with?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Can you measure price elasticity through channels?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When conducting research interviews, how many should we try to conduct?