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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between pricing analytics and optimization?
  • How can product packaging be leveraged to increase profitability?
  • Aren't pricing outliers always a bad thing?
  • Can just measuring something cause it to improve?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Why are salespeople so quick to offer discounts?
  • What is a "Mix Shift" customer defection and how do I spot it?

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