Pricing Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing skills be applied to other profitable problems?
  • Why are salespeople so quick to offer discounts?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What role should lifetime value play in our pricing segmentation?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why is customer retention so much more important in B2B than in B2C?
  • What does a real price segment look like? What defines it?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How do you "normalize" your pricing to something else?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Break Out of Your Pricing Silo

    In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.

    View This Interview

  • Breaking Out of Your Pricing "Box"

    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

    View This Webinar

  • Optimizing Pricing Operations

    Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?

    View This Webinar

  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar