Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What types of attributes should we think about for price segmentation?
• When conducting research interviews, how many should we try to conduct?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What's the difference between defection detection and customer retention?
• Should we use current or potential LTV in our segmentation?
• Should I share the results of our marketing research with the sales team?
• What is a "Steady State" customer defection and how do I spot it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should I give my salespeople a specific price, or is a range OK?