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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What types of attributes should we think about for price segmentation?
  • Does price elasticity really exist in B2B markets?
  • What’s the difference between “hard” and “soft” value-drivers?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What are the growth paths that other pricing groups are taking?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Should I give my salespeople a specific price, or is a range OK?
  • What's the difference between defection detection and customer retention?
  • What are some good ways to talk about price/volume tradeoffs?

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