Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can product packaging be leveraged to increase profitability?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between pricing analytics and optimization?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How would we know which value packages or bundles make sense to create?
• Are there other profitable growth drivers a pricing team could focus on?
• Should I share the results of our marketing research with the sales team?
• How can I tell if a customer is defecting early enough to do something about it?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?