Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is customer retention so much more important in B2B than in B2C?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What are the growth paths that other pricing groups are taking?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Why are the early signs of customer defection so difficult to spot?
- Why would a B2B customer defect if they are saying they're satisfied?
- Why are salespeople so quick to offer discounts?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Rethinking the "Pricing Journey"
The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.
View This Research
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Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
