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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are some good ways to talk about price/volume tradeoffs?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Aren't pricing outliers always a bad thing?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why are salespeople so quick to offer discounts?
  • Aren't people usually the root-causes behind most pricing problems?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Aligning Pricing to Business Strategy

    How do you ensure that your pricing and the overall business strategy are properly aligned? And what should you do when there's a disconnect?

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  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

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  • Why Pricing Initiatives Fail

    In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar

  • Selling Your Pricing Initiative

    Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.

    View This Webinar