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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is customer retention so much more important in B2B than in B2C?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Aren't people usually the root-causes behind most pricing problems?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are the growth paths that other pricing groups are taking?

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