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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we see the customer spend that we aren't getting?
  • How can product packaging be leveraged to increase profitability?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we use current or potential LTV in our segmentation?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Why is accurate price segmentation so important?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Should I share the results of our marketing research with the sales team?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should I give my salespeople a specific price, or is a range OK?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

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  • Generating Cost-to-Serve Automagically

    Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.

    View This Tutorial

  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar