Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Can pricing analysts be taught the softer skills they need to be successful?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why is accurate price segmentation so important?
• How do you "normalize" your pricing to something else?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What does a real price segment look like? What defines it?
• How can we see the customer spend that we aren't getting?
• Can just measuring something cause it to improve?