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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Aren't pricing outliers always a bad thing?
  • What types of attributes should we think about for price segmentation?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should we be able to command a price premium for every value-gap we identify?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

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