Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• When conducting research interviews, how many should we try to conduct?
• Can you measure price elasticity through channels?
• Should I share the results of our marketing research with the sales team?
• How would we know which value packages or bundles make sense to create?
• How do I know if my value messages are really "strategic"?
• What are the growth paths that other pricing groups are taking?
• What does a real price segment look like? What defines it?
• What role should lifetime value play in our pricing segmentation?
• What is the average % lift reported by those using price elasticity to set prices?