Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Why is accurate price segmentation so important?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Aren't people usually the root-causes behind most pricing problems?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• If we spot a potential customer defection early enough, can we turn it around?
• How can pricing skills be applied to other profitable problems?
• Should we be able to command a price premium for every value-gap we identify?
• What if our competitors are outperforming us on every value-driver that really matters?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?