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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can we see the customer spend that we aren't getting?
  • Can you measure price elasticity through channels?
  • What role should lifetime value play in our pricing segmentation?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should I give my salespeople a specific price, or is a range OK?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How would we know which value packages or bundles make sense to create?
  • Should I share the results of our marketing research with the sales team?

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