Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• Can pricing analysts be taught the softer skills they need to be successful?
• Aren't people usually the root-causes behind most pricing problems?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Why would a B2B customer defect if they are saying they're satisfied?
• How does internal marketing relate to change management?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Why is customer retention so much more important in B2B than in B2C?
• Should I share the results of our marketing research with the sales team?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?