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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What's the difference between pricing analytics and optimization?
  • How can pricing skills be applied to other profitable problems?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How would we know which value packages or bundles make sense to create?
  • Can you tell, in advance, whether a promotional discount will work?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How can I tell if a customer is defecting early enough to do something about it?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Four Ways to Get More Out of Pricing Analytics

    There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.

    View This Guide

  • Pricing Configured Products

    How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?

    View This Webinar

  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar