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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is customer retention so much more important in B2B than in B2C?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What role should lifetime value play in our pricing segmentation?
  • How can product packaging be leveraged to increase profitability?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should we use current or potential LTV in our segmentation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How would we know which value packages or bundles make sense to create?

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Four Ways to Get More Out of Pricing Analytics

    There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.

    View This Guide

  • Powerhouse Pricing Teams

    In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.

    View This Webinar

  • A Better Approach for Pricing Configured Products

    In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.

    View This Interview