Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can pricing skills be applied to other profitable problems?
• Why are salespeople so quick to offer discounts?
• Should I give my salespeople a specific price, or is a range OK?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the different buyer types we might be negotiating with?
• What's the difference between pricing analytics and optimization?