Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should we be able to command a price premium for every value-gap we identify?
• How can I tell if a customer is defecting early enough to do something about it?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What is a "Steady State" customer defection and how do I spot it?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• How can product packaging be leveraged to increase profitability?
• When conducting research interviews, how many should we try to conduct?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?