Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• Why don't more B2B companies measure and utilize price elasticity?
• Aren't people usually the root-causes behind most pricing problems?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can product packaging be leveraged to increase profitability?
• Can you measure price elasticity through channels?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What is a "Mix Shift" customer defection and how do I spot it?
• When conducting research interviews, how many should we try to conduct?