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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Should I give my salespeople a specific price, or is a range OK?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Aren't people usually the root-causes behind most pricing problems?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are the growth paths that other pricing groups are taking?
  • How can we see the customer spend that we aren't getting?
  • What’s the difference between “hard” and “soft” value-drivers?

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