Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• Why is accurate price segmentation so important?
• How do I know if my value messages are really "strategic"?
• What if our competitors are outperforming us on every value-driver that really matters?
• Are there other profitable growth drivers a pricing team could focus on?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How can we see the customer spend that we aren't getting?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Why would a B2B customer defect if they are saying they're satisfied?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?