Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Can you measure price elasticity through channels?
• Why are salespeople so quick to offer discounts?
• Should we be able to command a price premium for every value-gap we identify?
• Aren't people usually the root-causes behind most pricing problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should I give my salespeople a specific price, or is a range OK?
• Can you tell, in advance, whether a promotional discount will work?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?