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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What's the difference between defection detection and customer retention?
  • What is a "Steady State" customer defection and how do I spot it?
  • When conducting research interviews, how many should we try to conduct?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between pricing analytics and optimization?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Aren't pricing outliers always a bad thing?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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