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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Why is customer retention so much more important in B2B than in B2C?
  • Aren't people usually the root-causes behind most pricing problems?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can we get ahold of competitors' price lists?
  • What role should lifetime value play in our pricing segmentation?
  • Should we use current or potential LTV in our segmentation?
  • What are the growth paths that other pricing groups are taking?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

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  • Building the Right Pricing Habits

    Our research has found that what sets true B2B pricing professionals apart is a powerful combination of ongoing behaviors and practices...habits that can be learned and developed over time.

    View This Webinar

  • Reducing the Friction Between Sales & Pricing

    Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.

    View This Webinar