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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can pricing analysts be taught the softer skills they need to be successful?
  • How would we know which value packages or bundles make sense to create?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Should I give my salespeople a specific price, or is a range OK?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Are there other profitable growth drivers a pricing team could focus on?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

    View This Webinar

  • When to Choose Profit, Revenue, or Both

    As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

    View This Interview

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar

  • Avoiding Mistakes in Customer Profitability Management

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide