Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How can I tell if a customer is defecting early enough to do something about it?
• Should we use current or potential LTV in our segmentation?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Why would a B2B customer defect if they are saying they're satisfied?
• Are there other profitable growth drivers a pricing team could focus on?
• What does a real price segment look like? What defines it?