Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most pricing problems?
• What are the growth paths that other pricing groups are taking?
• How do you "normalize" your pricing to something else?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should I give my salespeople a specific price, or is a range OK?
• Why is customer retention so much more important in B2B than in B2C?
• Can you tell, in advance, whether a promotional discount will work?
• What's the difference between defection detection and customer retention?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How can we get ahold of competitors' price lists?