The Fundamentals of Price Segmentation

Demystifying an Essential Ingredient for More Profitable Pricing in B2B

A solid understanding of price segmentation is critical for anyone that touches pricing in a B2B environment. And just about every effort that seeks to improve pricing has to start with an accurate segmentation model. In this recorded training seminar, you will learn:

• What price segmentation is ultimately designed to do and why it's such a powerful and important tool.
• The key concepts and principles to keep in mind as you build a new model or improve an existing one.
• The basic steps to take to make sure your model accurately reflects the market and is easily executed.
• Tips and suggestions for positioning your efforts to minimize resistance and increase adoption in the field.