PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Fundamentals of Price Segmentation

Demystifying an Essential Ingredient for More Profitable Pricing in B2B

A solid understanding of price segmentation is critical for anyone that touches pricing in a B2B environment. And just about every effort that seeks to improve pricing has to start with an accurate segmentation model. In this recorded training seminar, you will learn:

  • What price segmentation is ultimately designed to do and why it's such a powerful and important tool.
  • The key concepts and principles to keep in mind as you build a new model or improve an existing one.
  • The basic steps to take to make sure your model accurately reflects the market and is easily executed.
  • Tips and suggestions for positioning your efforts to minimize resistance and increase adoption in the field.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar
  • How to Explain Price Segmentation to Others

    As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.

    View This Tutorial
  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study
  • Visual Aids for Explaining Price Segmentation

    Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.

    View This Tool