Proving the Value of Pricing
How to Demonstrate the Results & Metrics That Can Earn You a Seat at the Big Table
While executives understand the value of long-established business functions like sales, marketing or finance, the pricing function often has a bigger hill to climb. In fact, pricing teams often to have to justify their very existence as well as demonstrate results. In this recorded training seminar, you'll learn:
- The three basic stages of development that each require different strategies and proof points.
- Four effective methods for illustrating and reinforcing the need for active price management.
- Various "indicative" metrics that provide positive evidence that your efforts are worthwhile.
- Strategies and tactics to help you avoid having to justify your existence...over and over again.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.
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"Better" Practices for Pricing Improvement
That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
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Why Pricing Initiatives Fail
In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
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Building A Center Of Excellence Around Pricing
For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.
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