Proving the Value of Pricing
How to Demonstrate the Results & Metrics That Can Earn You a Seat at the Big Table
While executives understand the value of long-established business functions like sales, marketing or finance, the pricing function often has a bigger hill to climb. In fact, pricing teams often to have to justify their very existence as well as demonstrate results. In this recorded training seminar, you'll learn:
- The three basic stages of development that each require different strategies and proof points.
- Four effective methods for illustrating and reinforcing the need for active price management.
- Various "indicative" metrics that provide positive evidence that your efforts are worthwhile.
- Strategies and tactics to help you avoid having to justify your existence...over and over again.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.
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Leveraging Price Testing
What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?
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Marketing Pricing Initiatives for Success
Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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