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Lifecyle Pricing in B2B

Strategies and Tactics for More Effective Pricing from Product Introduction through End-of-Life

Demand changes throughout the life of every product and you can tap into impressive profits as your product progresses through the various stages of the lifecycle---from development and introduction through maturity and EOL. In this on-demand training seminar, you will learn about:

  • The six major stages of the product lifecycle and the market dynamics that often conspire over time.
  • The pricing strategies that are commonly employed at different stages and why they are problematic.
  • The four things that leading pricing organizations are doing differently to mitigate the challenges.
  • How to be proactive about price management in the most important stage of the product lifecycle.

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