Getting the Most Out of Price Segmentation
Best Practices to Improve the Quality and Accuracy of Price Segmentation Models in B2B
The process of building a price segmentation model from scratch, or improving one that you’re already using, can often seem like a daunting task. But you can make things easier by mastering a handful of fundamentals. In this on-demand training seminar, you will learn:
- How price segmentation works and why it's the key to maximizing revenues and profits at the same time.
- How to increase the effectiveness of your model by thinking outside the box about attributes and criteria.
- How to get beyond the conjecture and opinions to make your model an accurate reflection of the market.
- How to make your model as granular and specific as possible, while still being able to execute it in the field.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
View This Tutorial -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
View This Interview -
Earning Pricing a Seat At the Table
In this session, learn about bridging the gap between just executing the plans that are handed down to actually having a hand in developing those plans.
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges