There’s More to Profit Than Price
Exposing and Exploring Five of the Other Powerful Growth Levers That Really Matter in B2B Environments
Once you've embraced the power of price, it's easy to think of it as the end-all-be-all. But for many pricing teams, expanding perspectives from "pricing" and broadening their horizons to "profitability" is the key to maximizing effectiveness. In this recorded training seminar, you'll learn:
- How and why more and more pricing teams are working to redefine their roles and broaden their perspectives.
- The basic four-part formula that pricing teams are embracing to better-understand where to focus their attentions.
- The five powerful, non-price growth-levers that analytically-oriented pricing teams are uniquely positioned to tackle.
- How to leverage your existing data assets and current skill-sets to get started more quickly and easily.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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Four Ways to Be More Strategic In Pricing
In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.
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Pricing Pilot Programs
How do you get your company to accept new pricing approaches while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
