The Triangulated Competitive Audit Guide
Strategic Questions You'll Want to Answer to Gain a Deeper Understanding of Your Competitors
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why. You can use this list to shape your thinking about specific competitors, or you can conduct formal competitive assessments and develop strategic competitive profiles.
This tool is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Underrated Pricing Technology Evaluation Criteria
This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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Pricing Tech Utilization: Users Vs. Laggards
Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.
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