The Pricing Practitioner’s Primer on B2B Sales
What B2B Pricing People Need to Understand About Salespeople and Sales Processes
[dropcap]T[/dropcap]o be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. They not only need to understand what makes salespeople tick, they also need to have a working knowledge of the sales processes that are typically involved. In this on-demand webinar, you'll learn about:
- Key aspects of sales team structure and drivers of common sales behaviors.
- Changes in prospect behavior that create new sales and pricing challenges.
- A major shift in sales influence that pricing people need to be aware of.
- Crucial considerations for working with sales processes and systems.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
