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The Marketing Research Analysis Guide

Sample Analysis Questions for Gaining Actionable Insights from Your Marketing Research Efforts

To guide your analysis of your marketing research findings, the Marketing Research Analysis Guide will help you ask the necessary questions to gain strategic insights and identify opportunities for truly meaningful action.

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More Subscriber-Only Resources From Our Library

  • Essential Pricing Functions

    While there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.

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  • Closing the Costliest Pricing Capability Gaps

    In this session, we explore three pricing capability gaps that are still all-too-common considering their detrimental effects on pricing performance and highlight steps you can take to close the gaps once and for all.

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  • Dynamic Price Segmentation

    How do you build a price segmentation model that aligns to deal-by-deal price sensitivities while still being manageable? In this session, we illustrate why dynamic, attribute-based segmentation is best practice.

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  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

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