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The Fundamentals of Price Structure

Understanding Your Structural Options for More Effective Price Differentiation

On the one hand, we know that different customers can have very different priorities and perceptions when it comes to value. On the other hand, we also know that our offerings can deliver value in many different ways and to varying degrees. So how do we structure our pricing to align to different customers' needs, while still being compensated for the value our offerings provide? In this on-demand webinar, you'll learn about:

  • A variety of structural options---bundling, add-ons, multi-part prices, volume schedules, surcharges, and more.
  • When and how to leverage product/brand stratification, good-better-best pricing, and service-level differentiations.
  • Achieving a balance between your "ideal" pricing structures and the operational realities in your business.
  • Prioritizing your efforts and developing the foundational pricing structures that help enable everything else.

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