Pricing Best Practices, Research Reports, Training Courses and Webinars

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The B2B Pricing Capability Self-Assessment

A Straightforward Self-Assessment to Help Identify Strategic and Tactical Pricing Capability Gaps

To identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this self-assessment as truthfully and objectively as possible. Once you've completed the assessment, you can use the negative responses to help guide your improvement efforts.

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More Subscriber-Only Resources From Our Library

  • Breaking Out of Your Pricing "Box"

    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

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  • Making Price Increases Stick

    Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?

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  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

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  • Marketing Pricing Initiatives for Success

    Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.

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