The B2B Pricing Blueprint
Applying Best Practice Principles and Design Criteria To Various Aspects of B2B Pricing
In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions. Whether you're starting from scratch or looking to revamp an existing function, we'll cover the essential steps to maximize efficiency, effectiveness, and overall performance. Leveraging current best practices and "what we know now," this webinar aims to equip you with the tools and knowledge you need to create the most resilient and impactful B2B pricing function possible. In this on-demand webinar, you'll learn about:
- Best practices in pricing data analysis, process optimization, and technology integration and utilization.
- Fostering more productive cooperation and collaboration between Sales, Marketing, and Product teams.
- Adopting the right mindsets and crafting a highly strategic team charter to guide your efforts.
- A number of organizational structures and functional models that have proven effective for others.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
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How to Avoid Pricing Panic
How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?
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Questions & Answers with Reed Holden
A godfather of the modern pricing practice talks to PricingBrew about the “hidden” challenges in B2B pricing.
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Rethinking the "Pricing Journey"
The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.
View This Research
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
