The B2B Pricing Blueprint
Applying Best Practice Principles and Design Criteria To Various Aspects of B2B Pricing
In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions. Whether you're starting from scratch or looking to revamp an existing function, we'll cover the essential steps to maximize efficiency, effectiveness, and overall performance. Leveraging current best practices and "what we know now," this webinar aims to equip you with the tools and knowledge you need to create the most resilient and impactful B2B pricing function possible. In this on-demand webinar, you'll learn about:
- Best practices in pricing data analysis, process optimization, and technology integration and utilization.
- Fostering more productive cooperation and collaboration between Sales, Marketing, and Product teams.
- Adopting the right mindsets and crafting a highly strategic team charter to guide your efforts.
- A number of organizational structures and functional models that have proven effective for others.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
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Managing Successful Pricing Projects
Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?
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How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
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Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
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Future-Proofing Your Pricing Career
Adapting Skills to Thrive in a Rapidly Changing Pricing Environment
