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The B2B Pricing Blueprint

Applying Best Practice Principles and Design Criteria To Various Aspects of B2B Pricing

In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions. Whether you're starting from scratch or looking to revamp an existing function, we'll cover the essential steps to maximize efficiency, effectiveness, and overall performance. Leveraging current best practices and "what we know now," this webinar aims to equip you with the tools and knowledge you need to create the most resilient and impactful B2B pricing function possible. In this on-demand webinar, you'll learn about:

  • Best practices in pricing data analysis, process optimization, and technology integration and utilization.
  • Fostering more productive cooperation and collaboration between Sales, Marketing, and Product teams.
  • Adopting the right mindsets and crafting a highly strategic team charter to guide your efforts.
  • A number of organizational structures and functional models that have proven effective for others.

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More Subscriber-Only Resources From Our Library

  • Avoiding the Pitfalls of Price Segmentation

    In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

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  • Dismantling Mid-Market Pricing Myths

    In this Expert Interview with Jared Wiesel of Revenue Analytics, learn about his work helping mid-market companies get past the myths and misconceptions to begin leveraging the power of pricing technology.

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