The B2B Pricing Blueprint
Applying Best Practice Principles and Design Criteria To Various Aspects of B2B Pricing
In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions. Whether you're starting from scratch or looking to revamp an existing function, we'll cover the essential steps to maximize efficiency, effectiveness, and overall performance. Leveraging current best practices and "what we know now," this webinar aims to equip you with the tools and knowledge you need to create the most resilient and impactful B2B pricing function possible. In this on-demand webinar, you'll learn about:
- Best practices in pricing data analysis, process optimization, and technology integration and utilization.
- Fostering more productive cooperation and collaboration between Sales, Marketing, and Product teams.
- Adopting the right mindsets and crafting a highly strategic team charter to guide your efforts.
- A number of organizational structures and functional models that have proven effective for others.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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Price Segmentation Attributes
When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.
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