Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some good ways to talk about price/volume tradeoffs?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How do I know if my value messages are really "strategic"?
- Why is customer retention so much more important in B2B than in B2C?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What does a real price segment look like? What defines it?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- If we spot a potential customer defection early enough, can we turn it around?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying and Eliminating Over-Discounting
Jared Wiesel of Revenue Analytics discusses his work helping mid-market companies combat over-discounting in the field.
View This Interview -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Delivering Data to Decision Makers
Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.
View This Webinar -
How to Prevent Margin Meltdowns in the Field
When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.
View This Tutorial
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges