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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Aren't pricing outliers always a bad thing?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Should we use current or potential LTV in our segmentation?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why are salespeople so quick to offer discounts?

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