Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Can you measure price elasticity through channels?
• Should I give my salespeople a specific price, or is a range OK?
• Aren't pricing outliers always a bad thing?
• Should we be able to command a price premium for every value-gap we identify?
• How does internal marketing relate to change management?
• If we spot a potential customer defection early enough, can we turn it around?