Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How do I know if my value messages are really "strategic"?
• Why is customer retention so much more important in B2B than in B2C?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What does a real price segment look like? What defines it?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we spot a potential customer defection early enough, can we turn it around?