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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Why is customer retention so much more important in B2B than in B2C?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • How do you "normalize" your pricing to something else?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why is accurate price segmentation so important?
  • What are the growth paths that other pricing groups are taking?
  • When conducting research interviews, how many should we try to conduct?
  • What are the different buyer types we might be negotiating with?

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More Subscriber-Only Resources From Our Library

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  • How to Craft Effective Strategic Value Messages

    This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.

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  • B2B eCommerce Pricing Practices

    Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

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  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar