Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why is customer retention so much more important in B2B than in B2C?
• Why are salespeople so quick to offer discounts?
• Aren't pricing outliers always a bad thing?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do you "normalize" your pricing to something else?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Can you tell, in advance, whether a promotional discount will work?