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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the difference between defection detection and customer retention?
  • What are the different buyer types we might be negotiating with?
  • What are some good ways to talk about price/volume tradeoffs?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Can you tell, in advance, whether a promotional discount will work?
  • When conducting research interviews, how many should we try to conduct?
  • Why is customer retention so much more important in B2B than in B2C?

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