Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can product packaging be leveraged to increase profitability?
• Aren't pricing outliers always a bad thing?
• What are some good ways to talk about price/volume tradeoffs?
• How can pricing skills be applied to other profitable problems?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Should we use current or potential LTV in our segmentation?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?