Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• How do I know if my value messages are really "strategic"?
• Why are salespeople so quick to offer discounts?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What’s the difference between “hard” and “soft” value-drivers?
• Are there other profitable growth drivers a pricing team could focus on?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the different buyer types we might be negotiating with?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• My company seems to love platitudes. How do I get others to focus on real messages?