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Seize the Pricing Opportunity Before Others Do

David Bauders of Strategic Pricing Associates Discusses the Realities of Pricing Improvement in B2B

In competitive B2B markets, procrastination around pricing improvement carries a significant cost. In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll learn about:

  • The pricing problems he's encountered working with hundreds of distributors and manufacturers.
  • The common organizational barriers and cultural hurdles that must be overcome along the way.
  • Insights and tips for generating results while aligning to the organization's appetite for change.
  • How procrastination around pricing improvement can have a negative impact on enterprise value.

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More Subscriber-Only Resources From Our Library

  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

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  • The Fundamentals of Price Structure

    In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.

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  • Optimizing Pricing Operations

    Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?

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  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

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