Rethinking the “Pricing Journey”
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete
The “crawl, walk, run” approach used to be perfectly acceptable for developing advanced pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. For starters, leading pricing teams have blazed new trails, setting a higher bar for pricing best practices. We’ve also witnessed a dramatic evolution in pricing technology, which is now accessible to a much broader range of companies, with SaaS offerings delivered from the cloud. Don’t risk falling behind. Read this provocative report to learn why now is the time to rethink the pricing journey.
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Revamping Sales Comp to Improve Pricing
In this on-demand webinar, you'll learn about the pros and cons of various approaches for infusing pricing performance into your sales compensation plan to reduce unnecessary discounting and boost profitability.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Price Segmentation Attributes
When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool
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Building AI-Enabled Pricing Operations
How to Stop the Dabbling and Produce More Meaningful Business Impacts
