Profitable Pricing Enablement
Leveraging Data and Technology to Distribute Pricing Authority Without Sacrificing Pricing Performance
Salespeople love having the authority to make pricing and discounting decisions in the field. In fact, this control and authority is so important to them that they'll fight you tooth and nail to keep it. And in years past, this was a fight you just couldn't avoid if you really wanted to improve pricing performance. But things are different today and you no longer have to choose between distributed authority and performance improvement. In this on-demand webinar, you'll learn about:
- The "pricing enablement" model of pricing improvement that's rapidly becoming the new best practice in B2B.
- How distributed pricing authority not only reduces internal conflict but also delivers hidden financial benefits.
- Why the powerful combination of data and technology now makes it possible to have the best of both worlds.
- Recommendations and considerations gleaned from pricing teams that are already well down the enablement path.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
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Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
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Leveraging the Power of Price Segmentation
In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
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Dealing with Pricing Complexity
How To Balance Pricing Sophistication and Ease of Execution
