Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing Through Uncertainty

Strategies and Tactics for Navigating the Ambiguity and Risk in Pricing

As pricing professionals, we're expected to make high-risk decisions with incomplete and imperfect information. And that's putting it lightly. With so many external and internal variables involved, it's like we're navigating a minefield of ambiguity and uncertainty in the dark. So how do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity and uncertainty? And how do we make effective decisions while mitigating the personal and professional risks? In this on-demand webinar, you'll learn about:

  • Assessing the potential outcomes and playing out the ramifications of pricing decisions.
  • Developing and executing effective contingency plans to hedge against the downside risks.
  • Leveraging data and research to better anticipate customer and competitor reactions.
  • Adopting the proper mindset and perspective to deal with uncertainty on a daily basis.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • Revamping Sales Comp to Improve Pricing

    In this on-demand webinar, you'll learn about the pros and cons of various approaches for infusing pricing performance into your sales compensation plan to reduce unnecessary discounting and boost profitability.

    View This Webinar

  • The Functional Area Cheat Sheet

    A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.

    View This Tool