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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are some good ways to talk about price/volume tradeoffs?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Can just measuring something cause it to improve?
  • How can we get ahold of competitors' price lists?
  • How would we know which value packages or bundles make sense to create?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is a "Steady State" customer defection and how do I spot it?
  • Are there other profitable growth drivers a pricing team could focus on?
  • How can we see the customer spend that we aren't getting?
  • Can you measure price elasticity through channels?

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More Subscriber-Only Resources From Our Library

  • Price Promotions in B2B

    For many, price promotions are a go-to tactic when it looks like revenue targets might be missed. What do we really need to know about price promotions in B2B to avoid costly mistakes?

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  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar
  • Developing Pricing People Into Business Leaders

    How do you develop great pricers and prepare them for other leadership positions in the company? In this interview, Greg Preuer discusses his team's intense, 48-week pricing training program.

    View This Interview
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar