Pricing Configured Products
Strategies and Tactics for More Effective Pricing of Configured and Custom Products
From a pricing perspective, configured and custom products present some major challenges. After all, even a small handful of options can generate a seemingly unmanageable number of combinations. And many of the resulting configurations will have never been sold before and will likely never be sold again. So how do you price configured and custom products effectively? How do you ensure that your costs and margin minimums are covered? And beyond that, how do you capture even more of the value being delivered? In this on-demand webinar, you'll learn about:
- Accurately estimating material and labor costs to achieve "planned profit" targets.
- Understanding, maximizing, and capturing the perceived value of various configurations.
- Leveraging technology to manage the complexity and enable more sophisticated pricing.
- Identifying "close enough" benchmark configurations to utilize for relevant comparisons.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
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New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
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Pros & Cons of Different Pricing Locations
To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
