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Price Promotions in B2B

Understanding the Ins and Outs of Using Promo Pricing To Boost Sales Volume

For many organizations, price promotions are a go-to tactic whenever inventories begin to swell or it looks like revenue targets might be missed. This is somewhat understandable because as consumers ourselves, we’re constantly being bombarded with limited-time sales and discount offers. The problem, however, is that the dynamics in commercial markets are dramatically different than those in consumer markets. And as a result, price promotions simply do not work in the same ways. So what do we really need to know about price promotions in B2B to avoid costly mistakes? In this on-demand webinar, you'll learn about:

  • The most common ways in which price promotions are affected by the unique dynamics of B2B markets.
  • How to determine whether or not a particular price promotion is likely to achieve the desired outcomes.
  • Heading off misguided "great ideas" for promotions and proactively dealing with organizational pressures.
  • How to structure price promotions to incentivize profitable behaviors while minimizing downside risk.

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