Powerhouse Pricing Teams
Exploring the Traits of Effective B2B Pricing Teams
While the winds are certainly shifting, dedicated pricing teams in B2B are still a relatively new development. And as such, there are no long-standing rules for how everything should work. That said, there's an awful lot to learn from the pricing teams that have been around a while---particularly those that have generated significant results and established themselves as essential ingredients to their company's recipe for success in the marketplace. In this on-demand webinar, you'll learn about:
- How successful pricing groups have evolved and expanded over time.
- Hard lessons learned about gaining traction and maintaining support.
- The principles and philosophies that have led to greater effectiveness.
- Recommendations for elevating the status of the pricing organization.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Diagnosing Pricing Problems
When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.
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Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
View This Interview -
Aligning Pricing to Business Strategy
How do you ensure that your pricing and the overall business strategy are properly aligned? And what should you do when there's a disconnect?
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
