Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What role should lifetime value play in our pricing segmentation?
• What are the growth paths that other pricing groups are taking?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• If we spot a potential customer defection early enough, can we turn it around?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Aren't people usually the root-causes behind most pricing problems?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What’s the difference between “hard” and “soft” value-drivers?
• Why would a B2B customer defect if they are saying they're satisfied?
• When conducting research interviews, how many should we try to conduct?