Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Aren't people usually the root-causes behind most pricing problems?
• What is a "Steady State" customer defection and how do I spot it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What types of attributes should we think about for price segmentation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why is customer retention so much more important in B2B than in B2C?